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When you provide Bold Embrace Hair Studio ("BEHS") with information through the Bold Embrace Hair Studio web site (the "Site"), we respect your privacy. It is important for you to understand what information we collect about you during your visit and what we do with that information. Your visit to the Site is subject to this Privacy Policy and our Terms and Conditions. Please note that this Privacy Policy governs only information provided to the Site and communications from BEHS through the Site. It does not govern any other information or communications that may reference BEHS.


BEHS does not collect personally identifiable information about you, unless you choose to provide us with such information directly or through a third party. For example, if you decide to complete a user registration form, complete an online survey or make a purchase, you may be asked to provide certain information such as your contact information (name, email address, mailing address, and telephone number), occupation, age group, gender and products and/or product concerns, and the brands and products that you typically use. If you decide to place an order, we will also need to know your delivery and billing address, credit card number, and expiration date. To protect your personal information, users registering at Bold Embrace Hair Studio must also enter a user name/email address and password. If you would prefer that we not collect any personally identifiable information from you, please do not provide us with any such information. When you submit your personally identifiable information on the Site, you are giving your consent to the collection, use and disclosure of your personal information as set forth in the Privacy Policy.


If you opt-in during BEHS registration process or at other times when you submit personally identifiable information, the information you provide may be used by BEHS to create and deliver to you emails such as our newsletters, surveys or other email messages containing product and event information, hair tips, product tips, fashion tips or promotions ("Opt-In Emails"). If you prefer not to receive such Opt-In Emails, please do not opt-in to receive these emails. If you do opt-in and later decide that you would no longer like to receive these emails, see Section 13 (Choice/Opt-Out) below. You may receive the benefit of hearing from BEHS online via mail or phone even if you have not opted-in to receive email.


If you have elected to provide us with your contact information, e.g., by registering at the Site, emailing our Customer Service department or placing an order, we may provide you with service related announcements concerning the Site or contact you regarding your customer service requests or your order. For example, all registered users will receive a welcoming email to confirm their registration. We may also contact you to respond to product questions or concerns that you may express. These types of communications are necessary to serve you, respond to your concerns and to provide the high level of customer service that BEHS online offers its customers.


Device Identifiers: BEHS also automatically collects an IP address or other unique identifier information ("Device Identifier") for the computer, mobile device, technology or other device (collectively, "Device") you use to access the Sites. A Device Identifier is a number that is automatically assigned to your Device when you access a web site or its servers, and our computers identify your Device by its Device Identifier. We may use a Device Identifier to, among other things, administer the site, help diagnose problems with our servers, analyze trends, track users' web page movements, help identify you and your shopping cart, and gather broad demographic information for aggregate use.


We may share your personally identifiable information with companies and business entities which are owned or controlled by BEHS Online parent company and distribute and market BEHS brand products. BEHS Companies may only use this information in accordance with this Privacy Policy.


BEHS may disclose any information, including personally identifiable information, we deem necessary, in sole discretion, to comply with any applicable law, regulation, legal process or governmental request. We may also exchange information, including personally identifiable information, with other companies and organizations for credit fraud protection and risk reduction.

BEHS retain other companies and individuals to perform functions consistent with our Privacy Policy on our behalf. Examples include customer support specialists, web hosting companies, fulfillment companies (e.g., companies that fill product orders or coordinate mailings), data analysis firms and email service providers. Such third parties may be provided with access to personally identifiable information needed to perform their functions, but may not use such information for any other purpose.

If you choose to participate in any promotions, sweepstakes, surveys, questionnaires or other events during your visit to the SIte, the rules or terms and conditions for those events may indicate that your personally identifiable information will be shared with third parties. By choosing to participate and submitting your personally identifiable information with respect to such events, you consent to disclosure of your personally identifiable information to such third parties. BEHS Online is not responsible for and disclaims all liability for any use of information you choose to provide to such third parties.

The BEHS Companies and third parties referenced in Sections 3 and 4 who will receive your information only for the purposes set forth in this Privacy Policy and the databases in which your personally identifiable information may be stored may be located both inside and outside the United States ("US"). By providing personally identifiable information to this site, you acknowledge and accept that BEHS Company or third party which receives your personally identifiable information may be located in the US or within a state or country which does not guarantee the same level of protection for personally identifiable information as the one in which you reside.


A cookie is a piece of data that enables us to track and target your preferences. We may place a "cookie" on your computer's hard drive so we can recognize you as a return user and personalize your experience and your use of our Site. The cookie will be stored on your computer's hard drive until you remove it. We may also use temporary or "session" cookies to help you shop. These cookies help personalize your experience. You can have your browser and/or plugs to your browser, such as flash, notify you of, or automatically reject, cookies. If you reject our cookies, you may still use the Site, but you may be limited in the use of some of the features. We may also use IP addresses to analyze trends, administer the Site, track traffic patterns, and gather demographic information for aggregate use, as well as in combination with your personally identifiable information for credit fraud protection and risk reduction.

Some of our other business partners and service providers may also use cookies on the site. However, we have no access to, or control over, these cookies and do not accept any responsibility for such use.


When you visit this Site or view one of our emails, BEHS may use pixel tags (also called "clear " gifs), tracking links and/or similar technology to note some of the pages you visit on our Site and personalize your experience. We may also use pixel tags to determine what types of email your browser supports. We may use the information collected through pixel tags, tracking links and similar technology in combination with your personally identifiable information.


BEHS may use the information you provide in aggregate (non-personally identifiable) form for internal business purposes, such as generating statistics and developing marketing plans. We may collect, store or accumulate certain non-personally identifiable information with or to our affiliates, licensees and partners.


If you are under 18 years of age, you may browse our Site. However, you may not provide personal information to us. For example, you cannot register or make a purchase. This Site is not designed for children and we do not knowingly collect personally identifiable information from any children under 18.


California Civil Code Section 1798.83 permits users of our Site that are  California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send email to


The Site may contain links to or from other websites. Please be aware that we are not responsible for the privacy practices of other websites. This Privacy Policy applies only to the information we collect on the Site. We encourage you to read the privacy policies of other websites you link to from the Site or otherwise visit. 2nd and 3rd Party Companies: IGK, Rakuten Advertising, Bellami, Green Circle Salons, Beauty & Bodywork Insurance, Barbicde


BEHS implements various security measures in accordance with industry standards to protect the security of your personal information. This may be stored facilities located both inside and outside the US and the EU. If you have any questions about the security at the Site, you can email us at


BEHS resrves the right to revise this Privacy Policy from time to time. Our rights to use your personally identifiable information will be based on privacy policy in effect at the time the information is used. This Privacy Policy was last updated May 29, 2020.


You may review, change and/or correct the personally identifiable information you provide, review/update your personal information, or request that we deactivate your account at any time by emailing


When you register at the Site or otherwise provide your contact information to BEHS Online, you may opt-out of receiving future Opt-In Emails from us. Further, you may opt-out from written or email communication by contacting us at


We have taken great measures to ensure that your visit to the Site is an excellent one and that your privacy is constantly respected. If you have any questions, comments or concerns about the Site's privacy practices, please email us at

Bold Embrace Hair Studio User Content Permission Terms

We appreciate hearing from you and when you share it with us. These User Content Permission Terms, together with our Privacy Policy and general site terms of use apply if you upload content (e.g. pictures, videos or reviews) to our sites, booking apps, hashtags, social pages or if you respond "yes" to a request by us to re-use your content. These User Content Permission Terms provide Bold Embrace Hair Studio and our affiliates and third party providers (collectively "Bold Embrace Hair Studio") as follows:

You grant Bold Embrace Hair Studio a worldwide, royalty-free, non-exclusive, transferable right to use your video(s), photo(s) and/or other content posted online (e.g. Instagram, Facebook, Twitter, or other platforms) in addition to those you tagged #boldembracehairstudio or a Bold Embrace Hair Studio campaign hashtag together with your social media handle, social media user name, profile picture, caption and location information you may have included in your content ("User Content") in any media, including but not limited to on its webpages, social media pages and other digital media, newsletters, retailer sites, third party sites, print materials, in-store materials, television and other broadcast media, for its marketing and/or its advertising. Bold Embrace Hair Studio may use, reproduce, modify, delete in its entirety, adapt, publish, translate, create derivative works in any manner in its sole discretion.

You consent to Bold Embrace Hair Studio's collection of any personal information you provide, and Bold Embrace Hair Studio's use and disclosure of that personal information in connection with the use of your User Content as described above. Your personal information may be transferred to or accessible all over the world, and may be shared with affiliates or other trusted third parties working on Bold Embrace Hair Studio's behalf. By posting User Content with any Hashtag(s) or otherwise providing Bold Embrace Hair Studio with personal information, you agree to such collection, use, disclosure, transfer and processing of your information in accordance with these Permission Terms, Bold Embrace Hair Studio's Privacy Policy, and applicable data protection laws and regulations.


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